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GENERAL INFORMATION

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website endurancevitals.com, purchase our products, create an account, or otherwise interact with us.

We process your personal data in accordance with the UK GDPR, the Data Protection Act 2018, and other applicable privacy laws.

It is important that you read this Privacy Policy together with any other privacy notices we may provide on specific occasions.

TYPES OF PERSONAL DATA WE COLLECT

Depending on your interaction with our website and services, we may collect and process the following categories of personal data:

  • Identity & Contact Data – name, address, email, telephone number, date of birth.

  • Financial Data – payment details necessary for processing payments and fraud prevention. We do not store your card numbers; these are processed securely via third-party providers.

  • Transaction Data – details of purchases, invoices, returns, refunds, and payment confirmations.

  • Technical Data – IP address, browser type and version, device identifiers, operating system, and time zone settings.

  • Usage Data – browsing behavior, products viewed, clickstream data, session length, and interactions with our site.

  • Account Data – login details, stored addresses, order history, favorites, reviews, and preferences.

  • Marketing & Communications Data – your choices regarding newsletters and promotional offers.

  • Customer Support Data – details you provide when contacting us via forms, email, or phone.

We also process aggregated and anonymized data for analytics, which cannot directly identify you.

We do not intentionally collect special categories of data (sensitive information such as health data, religion, ethnicity, or criminal records).

HOW WE COLLECT YOUR PERSONAL DATA

We may collect data in the following ways:

  • Direct interactions – when you register, place an order, sign up for newsletters, or contact our support team.

  • Automated technologies – through cookies and analytics tools that track your use of our website.

  • Third-party sources – such as payment processors, logistics companies, analytics platforms, and advertising networks.

LEGAL BASES FOR PROCESSING

We rely on the following legal grounds to process your personal data:

  • Consent – when you subscribe to marketing communications or accept cookies.

  • Contract – when processing is necessary to fulfill your order and provide services.

  • Legal obligations – to comply with accounting, tax, fraud-prevention, and regulatory requirements.

  • Legitimate interests – to improve our services, secure our systems, and analyze customer behavior.

PURPOSES OF PROCESSING

We process your personal data for the following purposes:

  • To process and deliver your orders.

  • To provide and manage your account.

  • To deliver customer support and respond to inquiries.

  • To send service notifications and important updates.

  • To improve and secure our website and services.

  • To send marketing communications (where consented).

  • To detect, investigate, and prevent fraud or misuse.

  • To comply with legal obligations.

DISCLOSURE OF PERSONAL DATA

We do not sell your data. We may share your personal information with:

  • Payment providers – to securely process payments.

  • Logistics and shipping partners – to fulfill deliveries.

  • IT and hosting providers – for secure website operations.

  • Analytics and advertising partners – for performance and marketing (only if you consent).

  • Professional advisors – such as lawyers or auditors.

  • Authorities – when required by law, court order, or regulation.

In the event of a business reorganization, merger, or sale, your data may be transferred to a new owner under equivalent safeguards.

INTERNATIONAL DATA TRANSFERS

Some of our service providers may be located outside the UK or EU. Where data transfers occur, we ensure they are protected by appropriate safeguards, such as Standard Contractual Clauses (SCCs) or other legally approved mechanisms.

DATA RETENTION

We keep your personal data only as long as necessary to fulfill the purposes described in this Privacy Policy, including legal, accounting, and reporting obligations. After this period, your data will be deleted or anonymized.

SECURITY OF YOUR DATA

We apply appropriate technical and organizational measures to protect your personal data, including:

  • SSL encryption on our website.

  • AES-256 encryption for stored sensitive data.

  • 3D-Secure and Strong Customer Authentication (SCA) for payments.

  • Restricted access to personal data by authorized staff only.

  • Regular monitoring of our systems for vulnerabilities.

While we strive to protect your data, no method of transmission over the internet is 100% secure.

COOKIES

Our website uses cookies and similar tracking technologies to:

  • Enable website functionality.

  • Collect analytics to improve our services.

  • Personalize your shopping experience.

  • Deliver relevant advertising (where consented).

You can control cookies in your browser settings. Some features may not work correctly if you disable cookies.

YOUR RIGHTS

Under GDPR, you have the right to:

  • Request access to your personal data.

  • Request correction of inaccurate or incomplete data.

  • Request deletion (“right to be forgotten”).

  • Restrict processing in certain circumstances.

  • Object to processing, including direct marketing.

  • Request data portability.

  • Withdraw consent at any time (for consent-based processing).

  • Lodge a complaint with your local Data Protection Authority.

You may exercise your rights by contacting us (see Section 13).

CHILDREN’S PRIVACY

Our website is not intended for children under the age of 16. We do not knowingly collect data from minors. If you believe we have unintentionally collected personal data from a child, please contact us for deletion.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect legal, regulatory, or business changes. Updates will be posted on this page with a new “Last Updated” date. For significant changes, we may notify you directly.

CONTACT INFORMATION

If you have questions or concerns about this Privacy Policy or wish to exercise your data rights, please reach out to us:

VITRAIN LTD
Company number: 16394231
Company registered address:
167 – 169 Great Portland Street, 5th Floor, London, W1W 5PF,
United Kingdom

Warehouse:
Ve Žlíbku 1800/77, 193 00, Praha 9 – Horní Počernice
Czech Republic
[email protected]